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Newsletters>
Hot Trends in Holiday Card Making
December 8, 2007
Hot Trends in Holiday Card Making for 2007
Bragging Rights Scrapbook Supply features products and
classes to get you started.
Christmas is the most popular card-sending holiday,
accounting for more than 60% of all individual seasonal
cards sold according to the Greeting Card Association. Even
with the prevalence of e-mail greetings, the holidays,
consumers still enjoy the tradition of making and sending
holiday wishes to loved ones. Bragging Rights Scrapbook
Supply is a great place to start for inspiration, know-how
and supplies.
Shelly Stott of Bragging Rights Scrapbook Supply in
California, MD reports that, more than ever, people are
looking to customize their winter holiday greetings.
“Sending a handmade holiday card to celebrate, Christmas,
Hannukah and Kwanzaa is a way to say to tell someone,
‘You’re special to me.’ Considering that Americans purchase
nearly seven billion greeting cards every year at an
average of $2-$4 per card, making customized holiday cards
can be cost-effective as well as creatively satisfying.”
The first Christmas card was produced by London artist John
Horsley in 1843, the same year that “A Christmas Carol” was
written, reports the Greeting Card Association. The card,
created for London businessman Henry Cole added “Happy New
Year” to its message of Merry Christmas. Now the holiday
card giving season has extended to Hanukkah and Kwanzaa.
Some folks prefer to send non-religious New Year’s
greetings as an alternative.
Centuries later, traditional images linked with Christmas
during Victoria’s reign remain popular with card designers
and card crafters. Secular images of Santa Claus, snowmen
wreaths and reindeer have evolved over the years to reflect
current times. Beth Mauro, executive editor of Scrapbook
Retailer magazine, a paper crafts industry trade magazine
reports, “For the upcoming 2007 card crafting season,
designs will represent opposites on the design spectrum. On
the one hand you have large highly detailed vintage-looking
motifs, on the other, you’ll see more contemporary graphics
and stylized art of traditional symbols.”
“There is a huge interest putting on the ritz in their
holiday cards this season,” reports Stott “Our customers
want texture, dimensionality and a little bit a sparkle in
their cards. They want them to look high end but they want
to be quick and easy to make. This is easy to do with glue
dots, self-adhesive embellishments and glitter. Paper
florals and ribbons spice up surfaces. Making holiday cards
from scratch may be as simple as buying one stamp and
taking it to a different level by adding embellishments.
They may want to stamp cards then use the same stamp for
their scrapbook pages. For example, they may stamp a row of
trees on a card then use the stamp on a page and make it
dimensional for their scrapbook pages.”
Stott says the same supplies and techniques used to create
cards can be used to customize other stationery products
crafts: gift tags, invitations, thank you notes, gift bags
and wrap. She says, “At Bragging Rights Scrapbook Supply
our trained staff will show you how to use the latest craft
supplies to create amazing cards. The key with holiday card
making is to start as early as possible to give yourself
time to experiment.”
Bragging Rights Scrapbook Supply is located in California,
MD. For more information call 301-904-2044 or shop 24/7 at
www.BraggingRights-Scrap.com.
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